ideološkega učinka televizijskih tabloidov ne gre iskati predvsem v drugačni vsebini novic in drugačni selekciji dogodkov, temveč v retoriki in ikonografiji televizijskega prostora: premišljeni barvi voditeljevega suknjiča, ki mora konotirati nevtralno profesionalnost, osupli dramatizaciji njegovega glasu, kramljanju in izmenjavi pogledov voditeljskega para med sabo in z zamišljenimi gledalci, ikonografiji uvodne sekvence.... in v pomenih, ki jih ta sredstva konotirajo.
the ideological effect of the television tabloids is not to be sought primarily in the modified content of the news and the modified selection of events, but rather in the rhetoric and iconography of the television space: the colour of the newspresenter's jacket, which must connote neutral professionalism, the dramatisation of his voice, the banter and exchange of looks between the newspresenters and with the audience, the iconography of the title sequence - and in the meanings that these devices connote.