In their view, future challenges arise from cuts in public funding and restrictions on advertising (rai, Roberto Zaccaria, World Screen News, 2001, 4:44). For French public television, new legitimacy of the public service lies in "doing something different from private channels" (France Television, Marc Tessier, World Screen News, 2001, 4:40).
Izzivi v prihodnosti se nanašajo na upadanje javnih sredstev in omejitve, ki jih imajo pri oglaševanju. (rai, Roberto Zaccaria, World Screen News 2001, 4:44) Za francosko javno televizijo je nova legitimnost javnega servisa to, da počne kaj drugačnega kakor komercialni programi (France Télévision, Marc Tessier, World Screen News 2001, 4:40).