The newspresenter's chatty directness is formulaic and conventionally coded, as in melodrama - soap opera, for instance - In which no visual code is left to chance: the manner of how something is said enables the viewer immediately to understand what was said, what kind of person we are seeing, and what kind of development we can expect to evolve.
Voditeljeva kramljajoča neposrednost je strogo konvencionalno kodirana, tako kot npr. v kakšni od melodramskih oblik (npr. soap operi), kjer noben vizualni kod ni prepuščen naključju, ampak je mogoče iz tega, kako je bilo nekaj izrečeno, takoj prepoznati, kaj je bilo rečeno, s kakšnim človekom/vlogo imamo opravka in kakšno dejanje lahko pričakujemo.