(3) The suitability of goods for normal use shall be assessed by their conformity to other prevailing goods of the same type and in consideration of any declarations of the seller regarding the product properties, conferred by the seller or manufacturer, particularly in relation to advertising, product presentation or marking on the product itself.

In this case advertising relies on various discursive approaches, for example, the rhetoric of advice, attractive photographs, assertive statements by well-known public figures etc.

Accordingly, the use of the Internet in public communication is usually assessed with respect to the effective reach of information (political advertising), and only rarely in light of the possibility of developing new and different forms of citizens' participation.

In February 2001 the Office for the Protection of Competition issued a statement in which it assessed as true ProPlus's claim that the funding regime secures for rtv Slovenia a predominant position on the advertising market in the segment of television programs and of broadcasting in general.

This article, which at first glance define s restrictions on media concentration very clearly, imposes a very demanding task upon the Ministry of Culture, or rather, in our opinion, it is a task that is impossible to realize. As a matter of fact, according to the provisions of Article 58, when considering an application for the acquisition of shares in excess of the prescribed 20%, the Ministry of Culture should assess the currently prevailing situation in the media (or advertising) market.

Assessment of the situation in Member States regarding indirect advertising and sponsorship of events or activities without cross-border effect.

In order to combat the social and health problems caused by alcohol, one of the key health determinants in the Community, advertising practices should be addressed by assessing the enforcement of national laws and self-regulation on the advertising and marketing of alcoholic beverages in the Member States.

Whereas, in an effort to provide better protection for the health of infants, the rules of composition, labelling and advertising laid down in this Directive should be in conformity with the principles and the aims of the International Code of Marketing of Breast-Milk Substitutes adopted by the 34th World Health Assembly, bearing in mind the particular legal and factual situations existing in the Community;