In our study we do not pay special attention to this sub-division, since our subject of interest was not actual revenue, that is, whether the ad was paid for and at what rate, whether it was a form of compensation (e.g. advertising of a brand name because the producer contributed products that were featured in a fashion session, fashion report or fashion trends section) that often stands behind covert advertisements. We instead focused on the forms of covert advertisements and the discursive mechanisms in use.
To delitev smo v analizi zanemarili, saj nas pri obravnavanju prikritega oglaševanja v ženskih revijah ni zanimal dejanski zaslužek, ali je bilo oglasno sporočilo plačano in koliko oziroma ali gre za kompenzacije (npr. objava imena blagovne znamke zaradi posojila izdelkov za stranski, režirani modni članek - tako imenovani fashion session, fashion report, fashion trends), ki se skrivajo za prikritimi oglasnimi sporočili, ampak pojavne oblike prikritega oglaševanja oziroma diskurzivni mehanizmi, s katerimi nastopa.