The principles of psb on which public broadcasters must invariably insist are universality of access, equal offer for all citizens regardless of their material position, diversity of content, the opening of spaces for public debate, and accountability to the public rather than to the state or advertisers.
Univerzalna dostopnost, enaka ponudba za vse državljane ne glede na njihove materialne zmožnosti, različne programske vsebine, ponujanje prostora javne razprave, odgovornost javnosti in ne državi ali oglaševalcem so načela delovanja javnega servisa, pri katerih je treba vztrajati.