He appears in the morning light as a robust, vital, appealing sort of man of forty or thereabouts, dressed in a professional-looking black frock-coat with a white linen collar and black silk tie.

The figures shown on posters mostly wear conventional clothes meaning that a (white) shirt and tie are a must (but not also a jacket); a more relaxed, sporty look can be observed only on LDS and SDS posters, which include the party leaders, and on a DeSUS poster.