Analiza postopka prodaje-nakupa v tem primeru pokaže, da uvozniki in trgovci, preden oddajo naročilo izvozniku proizvajalcu v Indiji, specificirajo značilnosti izdelka (dizajn, barvo, kakovost, velikost itd.) za dobavo, in tako primerjajo ponudbe različnih proizvajalcev predvsem na podlagi cene, saj so vsi ostali elementi vnaprej določeni v pozivu za zbiranje ponudb, ali pa jih določi sam uvoznik v primerjavi s podobnim blagom (n.pr. strategija blagovne znamke).
It appears from the analysis of the selling-buying process in this case that the importers and traders, before passing an order to an exporting producer in India, specify all the characteristics of the product (design, colour, quality, sizes, etc.) to be delivered, and thus compare the different producers' offers mainly on the basis of price as all other differentiating elements are predetermined in the call for offers, or subsequently result from the importer's own efforts in respect of similar goods (e.g. branding).