znanje, ozaveščenost, informiranost in obstoj dejansko razpoložljivih, okolju prijaznejših opcij (primer: dokler ni vzpostavljen sistem ločenega zbiranja odpadkov ali alternativna oblika transporta, je vsaka širša akcija neuspešna).
to have knowledge, to be environmentally aware, to be informed and to have at your disposal more environment-friendly options (example: until a system for separate collection of wastes or alternative means of transport are established, a more comprehensive campaign cannot be successful).