ker je v interesu splošne javnosti in potrošnikov ter vseh, ki konkurenčno opravljajo trgovsko, poslovno, obrtno dejavnost ali svobodno poklicno dejavnost na skupnem trgu, da se najprej uskladijo nacionalne določbe proti zavajajočemu oglaševanju in da je v drugi fazi treba obravnavati nepošteno oglaševanje, in če je potrebno, primerjalno oglaševanje, na podlagi ustreznih predlogov Komisije;
Whereas it is in the interest of the public in general, as well as that of consumers and all those who, in competition with one another, carry on a trade, business, craft or profession, in the common market, to harmonize in the first instance national provisions against misleading advertising and that, at a second stage, unfair advertising and, as far as necessary, comparative advertising should be dealt with, on the basis of appropriate Commission proposals;