Ne glede na odstavek 1, kadar fizična ali pravna oseba pridobi v smislu prodaje proizvoda ali storitve in v skladu z Direktivo 95/46/ES od svojih odjemalcev podatke o njihovem elektronskem naslovu za elektronsko pošto, ista fizična ali pravna oseba lahko uporablja te podatke o elektronskem naslovu za neposredno trženje podobnih lastnih proizvodov ali storitev pod pogojem, da je odjemalcem dana jasna in izrecna možnost, da na brezplačen in enostaven način ugovarjajo takšni uporabi podatkov o elektronskem naslovu, potem ko so ti pridobljeni in ob vsakem sporočilu, v primeru, če odjemalec ni zavrnil takšne uporabe že na začetku.
Notwithstanding paragraph 1, where a natural or legal person obtains from its customers their electronic contact details for electronic mail, in the context of the sale of a product or a service, in accordance with Directive 95/46/EC, the same natural or legal person may use these electronic contact details for direct marketing of its own similar products or services provided that customers clearly and distinctly are given the opportunity to object, free of charge and in an easy manner, to such use of electronic contact details when they are collected and on the occasion of each message in case the customer has not initially refused such use.