delo na področju odnosov z javnostmi, promocijo in oglaševanje, kar zlasti opozarja na bistvene lastnosti in prednosti proizvodov Skupnosti, še posebej na kakovost in varnost hrane, poseben način proizvodnje, hranilno in zdravstveno vrednost, označevanje, visoke standarde za dobrobit živali in varstvo okolja;
public relations work, promotion and advertising, which in particular draws attention to intrinsic features and advantages of Community products, notably the quality and safety of food, specific production methods, nutritional and health value, labelling, high animal welfare standards and respect for the environment;