Če takega imena ni, je ime, pod katerim se izdelek prodaja, ime, ki je običajno v državi članici, kjer se prodaja končnemu potrošniku ali obratom javne prehrane, ali opis živila, in, če je potrebno, opis njegove uporabe, ki je dovolj jasen, da kupcu omogoča razpoznavanje njegove dejanske narave in razlikovanje od drugih izdelkov, s katerimi bi ga lahko zamenjal.
Failing this, the name under which a product is sold shall be the name customary in the Member State in which it is sold to the final consumer or to mass caterers, or a description of the foodstuff, and if necessary of its use, which is clear enough to let the purchaser know its true nature and distinguish it from other products with which it might be confused.