Iluzija neposrednega govora se ustvarja z grafično podobo časopisa (daje vtis neposrednega pogovora), z uporabo pogovornega jezika v pisnem mediju (vtis neformalnosti), z besednim zakladom (vtis domačnosti, neposrednosti), s sintakso in morfologijo (kratki in nedokončani stavki), z umeščanjem besedila v čas in prostor ter z modalnostjo (izražanje objektivnosti, ki opozarja na osebo za tekstom).
The illusion of a real-life conversation is created through the graphic image of a magazine, through the conversational style of writing (an impression of informality), specific vocabulary (impression of familiarity, directness), syntax and morphology (short and incomplete sentences), temporal and spatial marking of the texts, and modality (expressing objectivity which draws attention to a person behind the text).