V pričujočem prispevku bomo poskušali ugotoviti, kakšno kulturo ali model ženskosti vzpostavlja Cosmo (kot si rad reče), kako artikulira tematiko, kakšen »material« za konstrukcijo identitete ponuja (tu so seveda še drugi vidiki - pripadnost družbenemu sloju, rasi, spolna usmerjenost ., ki pa jih enotni ženski subjekt te revije pravzaprav izključuje).
In this study we will attempt to establish what kind of culture or model of femininity Cosmo (as Cosmopolitan prefers to call itself) creates; how this process influences the articulation of the topics dealt with; what kind of 'matrial' it offers for the construction of identity (of course, there are other aspects involved, e.g. social class, race, sexual orientation, but the uniform female subject of this magazine excludes them).