Being desirous to present an increasing range of choice of programme services for the public, thereby enhancing Europe's heritage and developing its audiovisual creation, and being determined to achieve this cultural objective through efforts to increase the production and circulation of high-quality programmes, thereby responding to the public's expectations in the political, educational and cultural fields;
v želji, da bi predstavile vse večjo izbiro programov za javnost s poudarkom na evropski dediščini in razvoju njenih avdiovizualnih stvaritev, in odločene uresničiti ta kulturni cilj s prizadevanji za porast ustvarjanja in širjenja visokokakovostnih oddaj in se tako odzivati na pričakovanja javnosti v politiki, izobraževanju in kulturi;