Definicija: In the case of a company or limited liability partnership, it means a name that is not its registered name. In the case of a sole trader, it means a name other than a surname with or without forenames or initials.
Vir definicije: Incorporation and Names - GP1; Companies House, UK
Vir - besedilo: Business Names Act, UK
Opomba: it is not registered under the Companies Act; cf. company name