Vir - besedilo: Terminologija odnosov z javnostmi: Od upoštevanja terminoloških načel do pridobivanja podatkov iz besedil; Kalin Golob, Logar; Fakulteta za družbene vede
Definicija: a person (such as a political aide) whose job involves trying to control the way something (such as an important event) is described to the public in order to influence what people think about it